Job responsibilities include new business development, marketing communications, advertising, and public relations. … These professionals are responsible for pricing policies, product and marketing development, and gathering and analysing market research.

Passing on an idea to another person. However, to do it as economically, efficiently and effectively as possible is a learnt skill. There are many considerations that effect how an idea can be transferred. Some of these are timing, age, sex, media type, language, budget and whether selling or informing.