Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimise the user experience.
The creation of something visual designed to initiate a specific response or reaction. It may be a label, a logo, a business card, a website, an advertisement, a dress or even the shape of a container. Many things must be taken into consideration in the designing process such as size, materials, colours, textures, durability, competition, target market, transport, ease of use and purpose.