Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimisation, Google Ad Words and more.
When the public are made aware of a product or service via the internet it is defined as “online marketing”. With the help of various programs it is possible to research & pin-point the precise target group you wish to inform. This could be by age, income, sex, area, whether pregnant, retired, with children, or even height. Through the internet, a far more efficient way of spending the marketing budget is now available than previously.